A double-headed campaign for Nike Air showing both sides of Nike's famous shock absorbing shoe technology.

‘Endure’ dramatizes how hard sports can go on both your body and soul, and was awarded with a Bronze Lion for Film at Cannes.

‘Defy’ celebrates how athletes feel suspended from gravity with Nike Air cushioning. It won a Clio and best film at the Art Director’s Club Germany.

Kia is a long-time sponsor of the NBA. For the 2023 season, the campaign 'Legends of the Driveway' celebrates the spot where every hoop shot and memory intertwines. Kia's campaign, led by David&Goliath (D&G), celebrates where basketball meets cars. In the 2023 Telluride SUV, the journey begins – on and off the asphalt.

What do you do if your footwear is already made of 50% plant-based materials, but not yet a 100?
“Come grow with us” is an integrated campaign set in a world of green — without attempting to greenwash the fact that the brand’s sustainability efforts are a work in progress.
Instead, Reebok invited its audience to rise up to the challenge in a joint effort and support their “ReeGrow” approach.

Apple introduced the iPhone 15, and we didn't make it about the camera...

Work for R/GA on a brief by Nike to encourage athletes to make a social impact in all matters that matter to them. This proposal was eventually beaten by Wieden + Kennedy’s brilliant “Believe in Something” campaign. Sometimes you win silver without losing gold.

Two skateboarders work together to land an impossible jump 15 years after the first attempt: a true story served as a metaphor for health care giant Bayer's new approach to achieve breakthroughs by collaboration between competing scientists. Filmed in Bolivia on the largest salt plain in the world and featuring a voice-over by Tony Hawk, the campaign won a Cannes Lion and was listed as one of the top ten game changing health campaigns worldwide.

An integrated campaign for the Nike FC247 street football boots tells the remarkable story of the Boating brothers Jérôme, Kevin-Prince and George, who grew up on a football street court in Berlin, setting out to become pro players. Two of the three siblings made it, playing for Germany and Ghana’s national teams — while one of them had to fight his way back from adversity and jail.

'Raised on Concrete' connected social and digital with on the ground OOH and events to inspire young players in their own ambitions – as well as struggling young adults. The campaign was awarded as one of the top 3 integrated campaigns in Germany.

Community Organized Relief Effort is the emergency relief organization of Sean Penn that first offered free COVID testing for everyone in Los Angeles – at a time when governments were still in a state of shock early in the pandemic.

Written, shot and produced as a three-man crew in the middle of the first lockdown, the film documents the efforts of frontline volunteers, the City of LA and the LAFD as they tirelessly worked to protect and save lives. Shared by many celebrities like Robert Downey Jr. and others, the piece brought in over 30m$ in donations, including from Twitter founder Jack Dorsey – helping CORE to run the world’s biggest vaccination site at LA Dodgers Stadium.

Since 2019, Gold For Cash Inc. supports Mercedes-Benz' lead agency Antoni Berlin on a diverse range of projects from car launches, sustainable initiatives to cultural impact campaigns.

In 2012, Nike shook up the European Football Championship with a grassroots move, "Hungry German Youth". Sidestepping the big ads, we launched a movement for Germany’s national team of up-and-comers in football. Central to the idea was a killer shirt designed by Berlin street artist Paul Snowden, rocked first by German national stars like Özil and Götze, then seeded to influencers and the public. A simple t-shirt became a fashion must-have, blindsiding Adidas and scoring Nike an insane 100 million in media buzz, all through savvy social media and interactive promos.

A campaign that highlighted the mutual trust between eleven professional track runners of the On Athletics Club, ahead of their solo races at the World Athletics Championships. Based on a truth in running – no matter now good a runner you are you will allays be better with a team – we zeroed in on the transformative power of team spirit, shared values and fellowship – even for athletes who compete as individuals.

How do you activate 10,000 ladies to sign up for the Nike Women’s Race Series, a 10K race which might even be their very first? And how do you keep them motivated to train over the months leading up the event?

By integrating the Nike+ running app, we turned mileage into currency. We sent a custom-build food truck to local food markets throughout Berlin where runners could trade their runs for drinks, food and goodies every week.

BILD is Germany's biggest news outlet by far. When they faced heavy flak for publishing controversial photos of drowned refugees, we came to refresh the brand with a campaign and the first new tagline in 20 years, stating their challenger role: "Only BILD would dare.“

Using BILD’s iconic logo and the origin of its name – meaning "image“ in German – we launched a choreography of activations that made the BILD campaign #1 trending topic on twitter in Germany. The campaign won two Silver Lions for Integrated and Media/Publishing at Cannes that year.

Every Converse Chuck Taylor All Star tells a story, unique as the person who wears them. In our "Made by You" campaign for Germany, we tapped into the heart of making, partnering with artists like photorgaphers, DJ, illustrators and MCs to craft one-of-a-kind media pieces while rocking their own Chucks – which then became individual portraits in our ATL campaign.

A campaign for Birkenstock's first shoe that isn't a sandal, but a sneaker (gasp). The European-wide launch was developed direct to client and produced on a shoestring budget, excuse the pun. The world was in shock and awe over the Birkenstock "Bend", the sneaker sold out within two weeks.

If you're the world's top manufacturer of cleaning tools, there's nothing more important than cleaning. But for most people out there, the thought of cleaning totally sucks. Kärcher gets it though and showed true empathy with a campaign that played up how the thought of cleaning can drive people nuts.

An irreverent campaign to promote the shock-absorbing qualities of ASICS GEL technology: gel.tv was designed as a fake e-commerce platform resembling Japanese TV-shopping channels, which sold all sorts of strange products made of GEL. The campaign won two Silver Cyber Lions in Cannes.

Make Life A Ride is the first global brand campaign in the history of BMW Motorrad which dares to re-ignite the world of motorcycling that used to inspire generations. The campaign launched worldwide and has been running since 2014 in each of the local markets, telling relevant stories – from a female rock band in Brooklyn to a landscape photographer in Iceland.