Gold For Cash Inc. comes as a one-man lineup with creative director Oliver De Vitre—formerly known as Oliver Frank—or as a collective of fellow like-minded creatives. With agencies like Wieden+Kennedy, R/GA and VCCP under our belt, we know the game inside out and we aren’t in it to play it safe. G4C is here to provide you with creative work worth your money. Gold is the standard, cut-through our currency. Let us crush mediocrity and break some hearts along the way, shall we?
064 Zalando SS19
004 Nike Football Berlin
000 Nike Misc
109 HP+
††† Western Digital
064 Zalando SS19
Project:
Integrated Campaign
Client:
Zalando Europe
Europe’s biggest fashion retailer Zalando wanted to make absolutely clear that style was never meant to please everyone, and that we all know very well that we will be judged. An integrated campaign that ran in 28 countries inspired their fashion-savvy audience to #StandByYourStyle and love what they wear - no matter the haters.
Display/OOH
IG/Social Style Statements
Vogue picked up the campaign and the styles
004 Nike Football Berlin
Project:
Activation campaign
Client:
Nike EHQ
Team:
Aimar Rapp Stolle Berlin
Nike Berlin's "Battle of the Districts" turned urban rivalry into a sports competition. Kicking off with a street football frenzy in Berlin, it sparked football excitement amongst teens, with London and Paris quick to join the action. The campaign was a challenge thrown down to every corner of Berlin, stirring up the spirit of competition with in-your-face wildpostings and gritty urban installations. Over four months, 5,000+ players clashed on the “cages”, the fenced in street courts typical for Berlin, fighting for their turf. The prize? Bragging rights for Kreuzberg, the reigning champs. Local pride, Nike style.
OOH wildposting
Ambient installations, sending "a message" from rival districts.
Football with DJ battles
Because advertising around schools is banned in Germany, we produced real metal warning signs on public football courts featured the only rules that apply to street football to make the collectibles. Headline reads: “Foul at own risk”.
000 Nike Misc
Project:
mixed
Client:
Nike
Team:
across 4 different agencies in Europe and US
A selection of work for Nike that piled up over the years.
Campaign for the Nike T90 football boot for precise touch and aim
All over Amsterdam, we faked OOH advertising and defaced it with precise shots.
Tactical for athlete Mario Goetze when he faced his former club, now playing for Bayern.
Tactical ads for WC06 that never happened because Brazil and Germany didn't deliver.
Campaign for Nike ACG Ski and Snowboard Gear
My first ever Nike ads. Still cute.
Athletes as amphibians for the launch of a waterproof Nike ACG boot.
109 HP+
Project:
Integrated Campaign
Client:
Hewlett Packard
In a pan-European launch campaign for HP's new printing ecosystem, we brought HP+ to life, as a plus in many shapes in film and social.
Digital display and print ads (yes, print!)
The love story between printer and plus continued in social media.
† Cemetery of Ideas
They aren't dead, they're just sleeping...
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††† Western Digital
Project:
Project Pitch
Client:
Western Digital
Team:
R/GA Los Angeles
This idea for eternal data storage solutions was ahead of its time before Chat GPT showed us what chatbots could do.
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